Created: December, 2023
Dimensions: 13" x 18"
Skills Used: 3D Modeling / Texturing
Class: New Media Design 3D
Prompt
This project's prompt was relatively simple; To design a poster for the Imagine RIT event that happens every spring at the Rochester Institute of Technology. The project was an opportunity to experiment with 3D modeling, type, and composition. The only strict requirements of this project was it had to be 3D modeled, featured Imagine RIT as the text and must be in the dimensions: 13" x 18". The actual content of the poster may be as abstract as we want but the aim was to capture the essence of the event.
Project Goals
The primary goal I was trying to achieve with this project was to expand my knowledge of the power of Cinema 4D and Redshift. Unlike other projects, this one was meant to be very experimental and sketches weren't developed as 90% percent of the project was based around experimenting with cloners and particle emitters. Ultimately, I was trying to create an effective poster that represented Imagine RIT as an event.
About Imagine RIT
Imagine RIT is a signature event that happens every spring at RIT which consists of numerous amounts of interactive presentations, exciting exhibits, and innovative technology that was created by students. Imagine RIT is a worldwide event with students from all over the globe coming to Rochester to be able to participate and present their innovations.
Tools Used
Cinema 4D ·····
Redshift ·····
Developing Inspiration with AI
With Artificial Intelligence being on the rise throughout recent years, it has caused a lot of scares in the design world in terms of taking over jobs; however, AI opens up a lot of new doors to create compelling design work. For this project, I used AI to help develop some inspiration for the concept as well as the composition I wanted to use in my final poster. AI is a great tool to type prompts into and get very accurate results to help develop inspiration with projects.
Developing the brain shape
The first part of this project was developing the central brain shape that was going to be in the center of the composition. The brain was essentially made with a shape modeled in a brain and filled using a cloner set to be on the object to fill the shape. I then used rigid body dynamics with a gravity threshold parameter to create the brain shape without the cloned shapes merging into one another.
Here is a test animation of the rigid body dynamic simulation.
After developing the initial shape for my brain, I then started to apply lighting and textures to my brain and scene. After that, I started creating the surrounding environment around the brain which mainly consisted of cloners and particle emitters and then chose a frame where I was happy with the overall composition. Lastly, I started implementing the 3D type above the brain.
Progression of Renders
What I learned
Throughout this project, I learned a lot about the different areas and features that are available in Cinema 4D as well as just how powerful the Redshift renderer is. I learned a lot about the rigid body tag and cloners and how they are effective means of creating unique objects and compositions. Before this project, I had never really designed a poster for a specific event so this project challenged me to think about how to use 3D to create a compelling design that effectively conveyed the Imagine RIT event and what it entails. This project is the one that heightened my knowledge of 3D design the most of any of the projects I have done for this course.